Recognizing the increasing importance of digital marketing in today’s marketing mix, NIRSC recently arranged a most informative Masterclass on the subject. The seminar was delivered by local digital marketing guru, Jill Robb, Marketing Director of Origin Digital based in Holywood, Co Down. The sold-out seminar was attended by a cross section of centre managers, marketing managers and corporate members who wished to upskill themselves in the subject area.
A complete range of subject areas were covered during the Masterclass including digital audit; social media strategy; social media tactics; setting, measuring and assessing KPIs; paid social campaigns; a suite of metrics for engagement, paid social media, web, content , conversion , and e mail.
Web sites were the subject of insightful audit scrutiny, with an emphasis on increasing footfall and sales.
All in it was a fast paced, insightful and hugely beneficial day offering all attendees with some valuable information and tips on how to improve the performance of their businesses as they compete on the digital super highway.
Given the success of this Masterclass NIRSC plan on organising other similar events, so watch for such notifications arrive into your inbox!
Peter Murray (on behalf of NIRSC)